Adwords Display Brand Controls Basics Assessment Answers - Academy for Ads
Adwords Display Brand Controls Basics Assessment Answers - Academy for Ads
The language of the answers are in English.
Some Questions:
How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
Submit your off-brand list to your Google support or sales rep to enter into the system.
Create an account level keyword exclusions list.
Exclude each off-brand keyword in each of your campaigns.
Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
To be eligible for advertising, which of the following must videos comply with?
Search Network Policies
Nothing
AdSense Program Policies
Advertiser friendly content guidelines
Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
Site exclusions
Topic exclusions
Content exclusions
Subject exclusions
These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
Google Display Network Policies
YouTube Partner Program
AdSense Program Policies
YouTube Community Guidelines
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
True
False
Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
Keyword exclusions
Placement exclusions
Site exclusions
Topic exclusions
Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
Site exclusions
Topic exclusions
Subject exclusions
Content exclusions
How does Google determine which content is suitable for advertising on the Display Network?
It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Publishers tell Google which content is suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
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