Adwords Video Brand Controls Basics Assessment Answers - Academy for ads
Adwords Video Brand Controls Basics Assessment Answers - Academy for ads
The language of the answers are in English.
Some Questions:
Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
Placement exclusions
Keyword exclusions
Topic exclusions
Site exclusions
Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
Subject exclusions
Content exclusions
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
True
False
Which of the following is an effective brand control to avoid placements on religious content with an AdWords video campaign?
Topics
Types
Categories
Subjects
Which of the following is an effective brand control to avoid placements on content for adult audiences with an AdWords video campaign?
Sensitive subjects
Digital content labels
These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
YouTube Partner Program
YouTube Community Guidelines
AdSense Program Policies
Google Display Network Policies
Which of the following is an efficient way to avoid off-brand placements with AdWords video campaigns?
Exclude each off-brand placement in campaign-level settings.
Enter your off-brand list to the excluded column in AdWords.
Create account-level placement exclusions for the off-brand placements.
Submit your off-brand list to your Google support or sales rep to enter into the system.
To be eligible for advertising, which of the following must videos comply with?
Nothing
Search Network Policies
Advertiser friendly content guidelines
How does Google determine which content is suitable for advertising on the Display Network?
Publishers tell Google which content is suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
It categorizes content into three categories: low, medium, and premier.
How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
Exclude each off-brand keyword in each of your campaigns.
Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
Submit your off-brand list to your Google support or sales rep to enter into the system.
Create an account level keyword exclusions list.
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