Access All Areas: Hacks & Casts
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More in detail, you will find examples for each one of these sections:
1. Acquisition
Provide something in exchange of their data
Guerrilla marketing
Creating fake urgent or exclusivity to boost sales
User generated content
2. Activation
Increasing CTRs
Got traffic? Moving traffic to new features:
Dormant users? Give them a 2nd, 3rd, 4th chance:
Adapting your app to the daily actions of your users?
Fake notifications are the new marketing trend:
Shorten the path to the final goal
Onboarding
3. Revenue
Pricing pages
Moving from $x/unit price to SaaS models:
Upsellings & partnerships
Waking up dormant users
Increasing revenue in different ways:
4. Referral
Taking advantage of current users to grow more
An inactive referral worths nothing - Examples how they active them
Looking for exact moment when to ask for a referral
5. Retention
Cancellation checkouts