The Book Of Objections

Get Serious About Monetizing Your Podcast

Podcasters are ill-prepared to monetize their podcast. Most podcast monetization programs and webinars skip over the basics of the sales process, especially on how to deal with objections. In this book, I’ve detailed the most common objections I have encountered over my 35-year radio advertising sales career. I have also supplied answers to these common objections that will keep your prospect talking. With every objection comes an opportunity to start a conversation to lead you steps closer to a “sign on the dotted line” moment.