Campaign Manager Certification Exam Answers - Google Marketing Platform

Campaign Manager Certification Exam Answers - Google Marketing Platform 

Deprecated, new certification answers:

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The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.

Some questions:

When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

HTML5 banner

Rich Media

Custom Display Interstitial

Image

To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360

Contact support using live chat

Add the Display & Video 360 partner ID to the Floodlight configuration as an association

Create a new association in the advertiser's properties and add the Trafficking code

What cost model only calculates cost for impressions measured as viewable by Active View?

CPA

vCPM

CPM

CPC

Where are Campaign Manager and Display & Video 360 linked?

Floodlight configuration

Advertiser properties

Admin subaccounts

Campaign properties

When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

Backup image

.swf file

Default ad

Polite load image

When would a VPAID asset be used?

As a backup for a VAST asset

When VAST is not supported

For videos served on mobile devices

When a video ad contains interactive features

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

Device ID needs to be passed into the dc_rdid parameter

A global site tag (gtag.js) must be used

The tag needs to be set as INS tag with mobile capacity

The tag needs to be assigned an app ID

What happens when a user meets the frequency cap for an ad?

Another ad or a default ad is served

The placement stops serving to that user

Ads serve at a lower CPM

Ads stop serving to that user

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

Subaccount access

User roles

User profile filters

Google account permissions

Which information can be extracted from the data in the Verification tab? (select two)

Select All Correct Responses

Charts showing all of the errors related to visual performance

Issues related to content

Conversion and revenue performance

Errors for the ad tag related to implementation issues

What does an "execution channel" represent in the Planning process?

The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed

A "channel" created between an advertiser and publisher as soon as the RFP is sent

An area to enter the user's objectives, budget, and start and end dates

The act of sending an RFP to begin the negotiation process with the publisher

What targeting rules display an ad to users who have viewed a product, but not purchased it?

Positively target all product viewers AND collect purchase IDs using u-variables

Negatively target all product purchasers AND collect purchase IDs using u-variables

Positively target all product viewers AND negatively target all product purchasers

Positively target all product purchasers AND negatively target all product viewers

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

Time Decay model

First Interaction model

Data-driven model

Linear model

In which two tags can the keyword macro (%k) be added? (select two)

Floodlight

Tracking Ad

Placement

Impression Event

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted

Rows and columns are flipped

Each conversion gets its own row with interactions in separate columns

Each interaction gets its own row with interactions spread across rows

What is required to track mobile app conversions using Floodlight tags?

An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps

A Floodlight tag with the activities set to collect in-app variables, available in DT files

A dynamic publisher pixel implemented in the Floodlight tag

Cross-environment conversion methodology takes into account what data sources?

Cookies, SDKs, audience data

Resettable device IDs, cookies, anonymized Google sign-ins

Data pools, cookies, audience IDs

Device types, OS, cookies

What data is provided in Video Verification?

Video player size and viewability

Asset and transcoding validation

Resolution and bit rate details

Information about ads that served on the same page

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

The advertiser's timezone

Coordinated Universal Time (UTC)

Eastern Time (ET)

The user's timezone

What report shows how long it takes for a customer to convert after interacting with an ad?

First Interaction

Path Length

Path to Conversion

Time Lag

What ad setting limits the number of times that ad can be shown to a particular user?

Hard cut-off

Priority

Frequency cap

Impression ratio

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Allocate more budget to building better video creatives

Target remarketing lists for all image creatives

Create a sequential rotation with the Rich Media creative set first

Assign the ad's frequency cap to one impression per day

When using a placement media cost cap, what will happen once the cap is reached?

Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward

Ad-serving fees won't be charged

Reports will not reflect the impressions and click metrics

The placement will be paused until the cap is removed

What feature can be used to combine log-level impression and click data for a custom reach analysis?

Attribution conversion segments

Data Transfer

Line item filtering in Studio

GRP Insights

Which functionalities are available to manage conversion data using the API? (select two)

Run

Update

Insert

Delete

At what level can landing pages be managed across campaigns?

Advertiser

Creative

Ad

When a "plan" is executed in Planning, what information is pushed to Campaign Manager?

A dynamic feed that can be quickly implemented into Studio

TrueView placements for running on YouTube properties

A list of creative specifications for implementing the deals in Display & Video 360

A list of placements you intend to purchase and the publishers you're buying inventory from

When is an impression counted in Reporting?

After the creative is served and viewed on the site

After the browser begins loading the webpage

As soon as a creative is requested from the publisher

After a user’s device indicates that the creative download has begun

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

Run the script: gs://[bucket_name]/[username]

Add the team member's email to the Google Group associated with the Cloud Storage bucket

Set up an automated email for the team member to receive daily reports

Associate the team member with a User Profile designated for Google Cloud access

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

A single Floodlight activity

A parent/child relationship

An account/advertiser relationship

Shared billing profiles

In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

Device Usage

Creative Type

Video Player Size

Paid Search Ad

Which metric is NOT available in Data Transfer?

Cross-environment conversions

Designated Market Area (DMA) ID

Active View: % of Completed Impressions Visible

% Invalid Clicks

Where would purchased inventory for a campaign be entered in Campaign Manager?

Floodlight tags

Landing pages

Campaigns

Placements

What is the limit to retrieve log data from a Data Transfer Google Bucket?

1 year

30 days

Unlimited

60 days

Which three workflows can be used to make bulk edits? (select three)

The DCM/DFA Reporting and Trafficking API

Campaign spreadsheet upload

The Campaign Manager filtered view

The Edit Multiple button

What Floodlight conversion counting method would report the first visit for each user within a given day?

Per session

Transactions

Unique

Standard

What report tracks Floodlight attribution in Reporting?

Insights

Cookie Reach Overlap

Floodlight impressions

Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

Adding an HTML5 creative at the campaign level

Adding a rich media creative at the campaign level

Adding an image creative at the advertiser level

Adding an image creative at the campaign level

What HTML elements of a Floodlight tag's iFrame code identify the unique activity?

"src" and 1x1

u1 and "fls"

1x1 and "ord"

"type" and "cat"

Which two methods count impressions on site-served creatives? (select two)

Click tracker ad

Mobile tracking ad

1x1 impression tracker

Tracking Ads

Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

In the advertiser's properties, under Landing Pages

Next to its associated site name within a Campaign

In Campaign Manager Account Admin settings

In Site Directory under Properties

What are two benefits of using the INS tag? (select two)

Eliminates the need for publishers to add cache-busters

Reduces load latency

Serves ads on browsers that don't support Javascript

More robust Verification data

What report in Report Builder shows the number of unique users who have interacted with ads?

GRP

Paid search dimensions in Report Builder are compatible with what metric?

Downloaded impressions

Paid Search Revenue

Active View

Cost Per Click

What is the more cost-effective way to restrict ads served to a specific geographic region?

Geo-targeting managed by the ad server

Frequency caps managed the publisher or DSP

Language targeting managed by the ad server

Geo-targeting managed by a publisher or DSP

What are three benefits of using Internal Redirect tags? (select three)

Saves time from having to negotiate deals with the publisher

Richer domain information in Verification

Standardize a counting method with platform publishers

Reduce latency on ad-serving

What settings are required to give a user reporting access for a single advertiser?

Create a user role, and assign the advertiser as the sub-account.

Schedule a report to be sent to the user, automatically granting them access to that data

Create a user profile with a reporting-only user role, and filter for that advertiser

Ask the advertiser to send an email to support, granting access to their reporting data

Which two tabs in Reporting provide access to viewability data? (select two)

Verification

Summary

Report Builder

Attribution

To set ad status to "active," which two objects must be assigned to an ad?

A placement

An active creative

A frequency cap

A priority

What section within a Floodlight activity's settings allows users to add publisher tracking tags?

Advanced properties

Dynamic tags

Custom Floodlight variables

Google Tag Manager

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Custom 1x1 pixel that fires when the product or service page loads

Sales Floodlight tags that capture revenue

Custom Floodlight variable that captures the product or service ID

Dynamic Floodlight tag that sources product or service IDs

What counting method tracks the number of sales made or items purchased?

Sales activities

Standard counting

Counter activities

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

Placement strategies

Content categories

User profiles

What level is used to calculate conversions if the lookback window differs between objects?

Placement level

Site level

Campaign level

Account level

If a publisher serves a placement tag after the campaign end date, what ad will serve?

Nothing will serve

The backup image

A random ad

The default ad

At what level can landing pages be set, so they are the same across multiple ads?

Account

What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

Keyword targeting

Dynamic targeting keys

What must a Floodlight tag include to capture product data alongside a conversion?

Custom Floodlight variable

Dynamic pixels

1x1 tracking pixel

An ord value

What action can be taken to select which columns appear in the trafficking interface?

Create a new user profile

Create a new user role

Create a filter

Create a custom view

When assets are added to an existing creative, where will these updates be reflected?

Updates appear as a new creative

In the creative preview, but not in currently assigned ads

Within the ads where the creatives are assigned

In future ad creative assignments, but not within existing ads

What are two Video Verification metrics? (select two)

Audio muted at finish

Eligible impressions for audio

Audio muted at start

Video Prominence Score

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Click rate

Cost per activity (CPA)

Viewable CPM

Conversions per impression

Counters and Total Interactions metrics are available for which type of creatives?

Mobile in-app interstials

Twitter creatives

HTML5 creatives coded in GWD

Creatives built in Studio

Which two features may be used to log additional information about a click? (select two)

Event tags

Image source tags

Landing page URL suffix

Which two methods measure impressions served in a mobile app? (select two)

Serving mobile creative directly through Campaign Manager

Audience lists created in Campaign Manager can be automatically shared with which linked

applications? (select three)

Search Ads 360

Studio

Google Ads

Display & Video 360

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

Campaign

Which conditions must be true in order to designate an advertiser as a "child"?

The advertiser doesn't have any "child" advertisers associated with it

The advertiser is part of a subaccount

There aren't any Floodlight activities associated with the "child" advertiser

There aren't any campaigns associated with the "parent" advertiser

The "DCM/DFA Trafficking and Reporting API" can directly accomplish which two tasks? (select two)

Upload conversions

Customize verification alerts

Customize reporting

Download data transfer log files

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