Martin's Ideas - Book Three - H.C. Martin - 1937

Martin's third book in this four part series, and an excellent volume from one of the most influential and inspirational sets of lettering books in history. There are hundred upon hundreds of concepts, ideas, layouts, graphic elements, lettering styles, and more throughout this series. Not only are the designs themselves exquisite, but he also instructs the show card writer, sign painter and lettering artist how to advertise their services and add value to their business. It's truly one of the finest sets on the subject ever published - thanks to Jeff Lang for loaning me his copy of this treasure!