Patterns: Cold Medicine Package Design for Children

Category audit of children's cold medicine brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. Brands cited in the study, include: ATylenol, Sudafed, Dimetapp, PediaCare, Motrin, Little Colds, ElixSure, Robitussin, Triaminic, Advil, Stop&Shop, Benadryl, Vicks, and more. Observations, drawn from the results, include these topic titles: Environment, Structure, Product Form, Color and Brands, Brand Color Spectrum, Function & Flavor, Flavor Color Spectrum, Hierarchy, Iconography & Illustration, Endorsements, Symptoms, Unique Features, Effective Duration, Regulation & Controversy.