All Google Waze Assessment Exams Answers (2 Exams) - Membership
All Google Waze Assessment Exams Answers (2 Exams) - Membership
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Google Waze Local Fundamentals Exams Answers
https://www.certificationanswers.com/en/category/google-waze-ads-fundamentals-assessment-answers/
Some questions:
1 In what year did Google acquire Waze?
2005
2008
2013
2017
2 Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?
Waze Carpool
Connected Citizens Program
Waze Ads
Waze for Brands
3 What additional features are in the Plus dashboard?
Ad Downloads Inbox Impressions Inbox Action Clicks All of these
4 Waze is a movement company, with the power to move people to you.
Car Traffic GPS
Human
5 Passing the "Toothbrush Test" means that drivers use Waze times per day.
1
2
1.5
0
6 In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?
Waze Pinterest Snapchat Twitter
7 What type of additional support do Preferred Partners receive?
Client acquisition support Training materials Dedicated Account Manager All of these
8 Pricing for Plus starts at $ /day?
$1,000
$500
$169
$400
9 Which solution is meant for businesses with 1 to 10 locations?
Brands Starter Plus
None of these
10 In 2017, ads on Waze generated how many navigations to local businesses around the world?
4 million
10 million
14 million
24 million
11 Is there a minimum investment to become Certified?
Yes
No, but Fundamentals Certification is required No, but Advanced Certification is required None of these
12 How do you calculate an Ad’s Click-Through Rate (CTR)?
Ad Unit Clicks/Impressions Impressions/Ad Unit Clicks Navigations/Ad Unit Clicks None of these
13 In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
2%
9%
10%
20%
14 Pricing for Waze Ads is based upon what type of model?
CPM
Flat rate
Yearly subscription Monthly budget
15 What does Promoted Search offer?
Priority in drivers’ search results Business name, logo, and address All of these
None of these
16 In the U.S., Wazers with how many people in their household make up 65% of overall users?
0
1
2 to 4
5 to 10
17 More than what percentage of drivers using Waze are between 25 and 54 years old?
25%
50%
75%
99%
18 Zero-Speed Takeover displays ads when drivers ?
Check their phone
Come to a complete stop for more than 4 seconds
Search for a business Begin driving
19 What business information does a Branded Pin provide when a user clicks on the info button?
Business locations and store hours Phone number and special deals Store hours and phone number
Business location, store hours, phone numbers, and special deals.
20 What do all three ad formats help businesses achieve?
Differentiation from similar businesses in their area Improved location awareness
Increased navigations to their locations and in-store traffic
All of these
21 What can advertising on Waze Local help businesses of all sizes achieve?
Raise their profile
Increase location awareness
Drive in-store traffic by turning their location into a destination
All of these
22 How does the Waze Dashboard define the Navigations performance metric?
The number of Wazers who search for your business
The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
The number of Wazers who see your ad
The number of Wazers who click on your phone number
23 Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?
Waze Certified Preferred Partner Both
Neither
24 In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?
$50K or less
$75K
$90k
$100K or more
25 How many hours per month do Wazers average on the app?
2
5
6
10.5
26 What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?
Business name and logo Business address
Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
Business phone number
27 Which ad formats does the Plus solution offer?
Branded Pins and Promoted Search Zero-Speed Takeover
All of these
None of these
28 If you plan to spend less than $169/day, which solution is most suitable for your business?
Starter Plus Brands
None of these
29 Waze uses insights to effectively target drivers ?
When they are at work When they are at home
When they are near your business or visiting your competitors
When they are not using Waze
30 What is the most recent Waze offering?
Connected Citizens Program Waze Ads
Waze Carpool
None of these
31 In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?
6 / 10
10 / 16
12 / 19
15 / 24
32 How many people use Waze around the world each month?
20 million
50 million
75 million
> 110 million
33 How many crowdsourced reports on routes and road conditions does Waze receive each month?
10 million
13 million
27 million
53 million
34 What does the Waze Dashboard allow you to do?
Manage your account settings
Track the performance of your campaign View your Creatives
All of these
35 How are Waze routes developed to be as efficient as possible?
Crowd-sourcing Collective GPS tracking Both of these
Neither
36 Name the level(s) of the Waze Partner Program.
Certified Partner
Certified and Preferred Partner
Waze Local Partner
Google Waze Waze Local Advanced Exams Answers
https://www.certificationanswers.com/en/category/google-waze-ads-advanced-assessment-answers/
Some questions:
1 What are some of the customizable CTAs offered for the Zero-Speed Takeover feature?
Drive There All of these Save for Later Save Offer
2 Which file type(s) can you use for your Waze ad Creative?
Jpg Png Both Neither
3 What types of aggregated performance reports can you receive in the Plus Dashboard?
Impressions Engagement Both of these Neither of these
4 Waze turns business locations into destinations by encouraging Wazers’ drives to be:
Spontaneous Influenced Assisted
All of these
5 When designing Waze ads, all brand messaging and creative assets should be ?
Short and sweet Simple Contextual
All of these
6 What types of account management capabilities does the Starter Dashboard offer?
Add Locations
Switch between accounts Change Budget
All of these
7 What additional performance tracking metrics does the Plus Dashboard include?
Action Clicks Ad Downloads
Inbox Impressions
All of these
8 Depending on the advertiser and their needs, if a client wanted to reach drivers during the afternoon only, could they do this?
Yes, with day part targeting
No, not on a specific day of the week No, not at a specific time
No, Waze ads are random
9 In the U.S., on average, what navigational increase do businesses experience when they advertise on Waze?
2%
9%
10%
20%
10 What are some of the top advertiser categories on Waze?
Retail
Auto Service Fuel
All of these
11 In designing your Waze Ads Creative, you’re encouraged to think of your Waze ads as which of the following?
Newspaper classified or magazine campaigns Repurposed digital ads cut from the Internet Billboards and signs
Television commercials
12 Which of the following is NOT considered a user Action in the Waze Dashboards?
Ad Unit Clicks
Views (Impressions) URL Visits Navigations
13 What do the Waze Dashboards allow you to do?
Manage your Starter or Plus account settings Track the performance of your campaign View your Creatives
All of these
14 What account management capabilities does the Plus Dashboard offer?
Export performance reports
Edit Credit Card Information (only if paid by credit card) Enable / Disable Account
All of these
15 Waze Ads campaigns should follow a recommended limit of _______
characters or less.
25 characters or less 60 characters or less 100 characters or less 200 characters or less
16 What should you consider to write a high-impact, aligned CTA for your Waze Ads ad?
Your campaign’s end goal Waze Ads' CTA
Your campaign’s end goal and Waze’s CTA
A CTA repurposed from your digital campaigns
17 Waze Ads interact directly with drivers in motion, reaching them where?
At their point of departure or destination At a static point along the roadside
On their way from point A to point B, staying with them as they go
None of these
18 Waze users spend how many minutes per day, two to three times per day on the app?
2 to 3
5 to 10
5 to 20
20 to 40
More info about this certifications:
landing.google.com/academyforads/
More info of other products in:
https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5