Pitchdeck Design 101: How to crank out beautiful decks with ease

After pitching dozens of investors over the past 10 years, I know how "fun" the process can be...

From traveling 8 hours on a plane for one 45 minute meeting that ends "how can we be helpful?", to getting the same questions over and over again... "what about Google and Facebook?", "any revenue?" and "who else is in this round?", I know how to use design to help close deals. Having a well-designed deck helps communicate the narrative clearly and eliminates all distractions.

I've used these principles to raise money in my own startups and partner presentations when I was Design Director at Vimeo. You can also find me on Skillshare teaching +30,000 students design fundamentals. Here's some background on me:

• $8m dollars raised in my own companies
• $100m+ raised using my deck designs
• Employee #10 at Vimeo as Design Director
• Design at Gumroad, Pentagram, Frog

👉 What's inside

✅ Chapter 1: Simplicity

Section 1: Optimum deck size
Learn the ideal amount of slides that investors are expecting, borrowing best practice frameworks from top investors like 500 Startups and YCombinator

Section 2: One idea per slide
Focus is vital as you present your pitch, both in design and the story. In this section you'll learn how to keep your slides easy to understand and distraction-free

Section 3: Make it obvious
Making the viewer have to think too much on a slide can confuse and distract the viewer, and can negatively impact the communication of important points.

Section: 4: Show don’t tell
Humans think in pictures, not words. Learn how to use illustrations, diagrams, and icon to enhance your data and make it more memorable and picturable.

✅ Chapter 2: Consistency

Section 1: Pattern recognition
Creating a pro looking deck is subtle. People know one when they see one, but can't put their finger on "why". Learn how to use patterns help create that pro look.

Section 2: Color consistency
How to use background and text colors to create recognizable patterns throughout the deck. This helps the viewer get oriented on each slide faster.

Section 3: Font size consistency
Using modular font scales will help you create consistent typography that helps the viewer understand the context of each line

Section 4: Grids
Grids help create order out of chaos. Learn how grids can give you frameworks to quickly create legible and organized slide designs.

✅ Chapter 3: Priority

Section 1: Visual Heirchy
Learn how to use visual hierarchy to arrange each element on the page according to its importance. This helps getting the most vital points across first.

Section 2: Colors
Using color concepts like brightness, contrast and opacity, you can prioritize elements and make them "pop" or become more subtle reinforcements.

Section 3: Size
Using size can create various levels of importance. In this section you'll learn how to use size effectively in both text and illustrations.

Section 4: Space
White space helps the viewer understand which items are related and which are separate. Learn how to use space to better organize your slide content.

🔥 Add-on: Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action

Anytime you are writing, you are selling...either selling your ideas or selling a product. With a strong copywriting skillset, you will massively increase your conversion rates on everything from slide decks to cold emails.

After checkout, I will send you a free secret link to my Skillshare class that has:

• ⭐️ 13 lessons and 1.2 hrs of training
  
• ⭐️ 14,901 students
• ⭐️ 664 positive reviews

• Introduction
• What is Copywriting?
• Audience: What to Ask and Why
• Classic Structures: Frameworks
• Classic Structures: Principles (Part I)
• Classic Structures: Principles (Part II)
• Headlines: Analyzing What Works
• Headlines: Purpose, Types, and Upworthy
• Headlines: Frameworks
• Headlines: Applications
• Copy: Features and Benefits
• Short vs. Long Copy
• Improving Your Skills