The Branding Band: 1.2 Defining your brand positioning

The Branding band will be a full "how to build a brand" workbook.

If you are looking to create your own brand or want to improve your skills of building other brands, this workbook is for you.

Not everybody needs a whole course on branding which is why I have decided to split the workbook up in different parts.

In the second edition of the branding band workbook, we'll define your unique brand. Positioning happens in your audience’s brain and the goal is to reserve a spot in their brain that is linked to something you want to be known for.

In this section we're covering:

1 Brand strategy:

2.1 Understanding your ideal customer.

2.2 Defining and auditing your competitors.

2.3 Finding what makes you different.

2.4 Communicating your positioning statement.

The book also offers a cheat sheets:

- 12 ways businesses differentiate themselves

Private community

You also get a private invite to a facebook community where I will be happy to answer any questions you might have about the workbook. You will enter a community of likeminded people that are serious about either building their brand or becoming a better brand creator.

You also receive any updates done to the workbook for free.

Let's start building brands!

Here are some reviews of people that received early access to the workbook.

"I'm following Sam since he first started his journey on Instagram and I can't speak high enough of his in depth knowledge on branding and personal branding.

Reading and working on this book, verified what I already suspected.

An awesome practical tool for every person out there taking branding seriously."

- Christos | Business owner & Instagram professor

Can't say enough good things about Sam and what he has put in these worksheets.

He is not only a phenomenal professionalist but an extraordinary educator.

If you are or have been confused at some point about your brand, this is the product for you.

No BS, straight to the point, practical as hell, small-bite sized pieces of the puzzle which you can put together and end up with a brand that literally ROCKS.

- Hrabren Bankov | Social Media Agency Owner

When it comes to building a brand, most people are either confused or just simply don’t know what to do.

Why Sam is so good, is because he’s able to take these difficult concepts and break them down so that anyone can understand them and implement them effectively.

I thought his content was great, but this workbook is even better!

It’s easy to understand, with practical exercises, actionable advice, examples and suggestions. It leaves no stones unturned, packs a punch and delivers what I like to call a VALUE BOMB!

- Harry Needham

We love Sam. And as two ad agency vets with 20+ years experience, we love brands. If you’re looking to build one, we can’t recommend this book enough. 

Sam begins at the beginning, breaking down the complicated, core components of what makes a great brand into simple, easy to digest bite-sized bits, then follows that up with step-by-step instructions for getting started on your own. 

To top it off, he packs it full of resource rich cheat-sheets that are sure to jump start your creativity. What are you waiting for?

- David & Chris | Bazooka co-founders and creative directors