Patterns: Juice Package Design

Category audit of juice brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. 34 brands are cited in the study, including: CapriSun, Countrytime, Dole, Hawaiian Punch, Hi-C, Juicy Juice, Kool-Aid, Mauna Lai, Minute Maid, Mott's, Natucket Nectars, Ocean Spray, POM, Tropicana, and more. Observations, drawn from the results, include these topic titles: Environment, Real Juice, Healthy, Fun, Sunshine, Colorful, Fruit, Unique Structure, Portability, Signs of Quality, Function vs. Form, Tropicana Redesign.