eHandBook Talent Branding 101

Leaders in Medium to Small Businesses and startups are aware of the potential value of talent branding for enhancing the prospect of attracting high quality job seekers, and should try to identify the unique attributes which your organization can offer to prospective employees. This 36 pages handbook is a four step guide to talent branding. It is an extremely useful and a practical guide in the hands of recruiters at all the levels, as well as HR professional.

WHY THIS HANDBOOK

The problem is that attracting talent is a big issue for SMEs. After all your organization is competing against big names, the brand names and cool companies, and in order to attract top quality candidates it’s important to build a strong employer brand and robust employee value proposition. A favorable employer brand image positively influences applicant attraction.

A strong talent brand showcases the culture of the organization, the collective, commonly shared understanding of the organization's distinctive values and characteristics. These define a place where good people want to work.

All of this starts with the STEP ONE

Content Inside The Guide.

STEP 1: Step by Step Method to Find Your Company Values

STEP 2: Showcasing Your Company Values

STEP 3: Bringing Your Culture To Life

• Storytelling
  
• Products
  
• Team Relationships
  
• Hiring
  
• Employee Onboarding

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