Video - 2018 Smart Assessment Answers - Academy for Ads

Video - 2018 Smart Assessment Answers - Academy for Ads

https://www.certificationanswers.com/en/category/video-2018-smart-assessment-answers/

Not all the answers are correct, but the number of correct answers is enough to pass the exam.

The language of the answers are in English.

Some Questions & Answers:

Which of the following describes YouTube for performance?

An end-to-end solution that spans format, bidding, targeting and measurement

All answers are correct

A way to convert an audience’s attention on YouTube into meaningful action

A catch-all term to describe any solution on YouTube that drives a specific action

Detailed Demographic targeting on YouTube leverages Google Search and Maps Search signals.

True

False

What type of advertiser is a good fit for YouTube for Performance (YT4P)?

Advertiser looking to drive website actions

Advertiser looking to maximize reach and cares about driving views

Advertiser looking to improve their brand image

Advertiser looking for brand impact, such as driving brand lift metrics

A client wants to re-engage with people in their CRM database that have bought something from the website in the past six months. What is the best targeting solution?

Affinity

Customer Match

In-Market

Custom-Affinity

What YouTube platform innovation is a subscription-based video and music experience, where users can watch videos free of ads, as well as save videos to watch offline on mobile devices?

YouTube Red

YouTube Gaming

YouTube Music

YouTube Kids

With consumers consulting dozens of resources in varying sequences before making a purchase, it is impossible to attribute conversions from people who viewed an ad on their YouTube mobile app then converted on their mobile web browser or on a different device.

95% of the videos on YouTube are watched with the sound on.

A client wants to leverage the popularity of content creators as part of their influencer strategy to build greater loyalty. What resource would help them understand who the most popular creators are within their market?

YouTube Look Book

YouTube Lineups

YouTube Find-a-Creator

YouTube Creator Hub

What is the easiest way for users to update their own interests?

Users cannot update their own interests

Google+ Preferences

Ads Preference Manager

GMail Ads Settings

Custom Intent Audiences allow advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?

Google Search

Google Display Network

YouTube Mobile App

YouTube is the second most viewable video destination globally.

Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?

Masthead

TrueView in-stream

Bumpers

TrueView Discovery

A client wants to reach F18-34. Which targeting option would you recommend?

Demographic

TrueView for action is a non-skippable video ad on YouTube that is always bought on a CPV basis.

This ad product can appear on the YouTube homepage, watch pages, or search results pages.

Standard Reserve

Which objective is met by data showing that longer watchtime leads to improved brand metrics?

Awareness & Consideration

Loyalty & Advocacy

Purchase Intent

Brand Recall

What is the industry-leading 3P solution that can be compared to Unique Reach?

Nielsen Total Ad Ratings

MOAT

Nielsen Digital Ad Ratings

Millward Brown

Viewability guarantees that a client's ad will be seen.

A beauty advertiser wants a consistent presence in the beauty and fashion category, especially when viewers are searching for educational and how-to videos. Which ad product would best serve their needs?

Google Preferred

What can be done to make sure Active View metrics are available for a YouTube campaign?

Active View tags need to be added into DBM if a client is buying programmatically

There is a simple tag-generation process that, once implemented, enables a client to get free Active View reports in AdWords

Active View is part of the partnership with MOAT, so advertisers will need to work with them to get access to these reports

Active View is integrated into both AdWords and DBM, so no tagging or trafficking is required

A client wants to reach people who are passionate about beauty. What is the best targeting solution?

What is a key value proposition of Unique Reach?

It helps in planning how many total people (not cookies) a campaign could reach

It helps in planning what % of a client's target audience in people (not cookies) could be reached with the campaign

It shows how many people (not cookies) a campaign reached

It shows you what % of a client's ads were viewable by people

Standard Reserve is billed on a cost-per-view pricing model.

False

True

A client is looking to own the football category on YouTube for the launch of their new line of athletic shoes, reaching males 18-49. As part of this campaign launch, they've developed ads that are 45-seconds long. Which ad product addresses the client's needs?

Masthead

Standard Reserve

Bumpers

TrueView in-stream

A brand wants to know how they can benefit from the popularity of YouTube creators. Choose the best response.

Creators can connect brands to highly engaged viewers and communities on YouTube

Creators have a strong record of helping brands go viral, guaranteeing about 1M views when partnered with the right advertiser

Creators have greater success delivering against brand objectives like building consideration and loyalty, compared with traditional advertising

Creators are typically cheaper to work with, compared with the production costs of traditional advertising

Identify the platform innovation that takes users on an augmented adventure, immersing them in a simple, premium mobile experience.

YouTube Gaming

Daydream

YouTube Living Room

YouTube Red

Store Visits for YouTube allows you to measure how YouTube ads influence offline visits.

False

True

An advertiser has never used YouTube as a performance platform before and is looking to set up their first campaign. Which of the following expectations should you set? Select all that apply.

(Select All Correct Responses)

They should not expect effective CPAs without continual testing and optimizing

CPAs on video should not be compared directly to search or display

Performance on desktop is likely to outperform that of mobile

Advertising on YouTube will most likely be effective only when targeting a younger demographic

In which of the following scenarios would you NOT recommend using conversion lift for YouTube?

If the advertiser is happy with their current video performance and is planning to increase investment

All answers are correct

If the advertiser won't test YouTube unless it incrementality can be measured

If the advertiser is planning to significantly reduce or turn off spend on YouTube

When using TrueView for action, advertisers need to choose between implementing a headline or a call-to-action.

False

YouTube for Performance allows advertisers to optimize towards lower-funnel actions, aside from driving cost efficient views.

How are Store Visits for YouTube attributed?

Engagements

Clicks

Impressions

Billable views

How does TrueView for action differ from standard TrueView in-stream?

TrueView for action is best suited for advertisers interested in mass reach

Standard TrueView in-stream provides more reach

TrueView for action provides a tailored call-to-action

TrueView for action will only serve on mobile devices

A luxury travel agency is looking to target their new package trips to Mauritius to audiences who are researching destination guides on YouTube. Which type of targeting would you recommend?

Customer Match

Similar Audiences

In-Market Audiences

Remarketing

An advertiser is considering TrueView for action. In order for their performance to be as effective as possible, which of following requirements should be met?

All answers are correct

Advertiser should be looking to drive actions on their site

Advertiser should have a clear call to action

AdWords Conversion Tracking should be implemented

TrueView in-stream video views count towards an advertiser's total YouTube view count.

A client is planning a new product launch on the final day of a major tennis tournament and wants massive reach over a short period of time. Which ad product would allow this to happen?

TrueView Discovery

Google Preferred

Which type of advertiser would find bumpers to be a good solution for their objective?

An advertiser who wants to tell a complex brand story to shift perception

An advertiser who wants 100% share of voice during their campaign launch

An advertiser who wants to increment their video view count

An advertiser who wants greater reach at a relatively low CPM, especially on mobile

Where does a YouTube Masthead ad unit run?

YouTube watchpage

YouTube search results page

Across specific sites within the Google Display Network

YouTube homepage

Outstream ads are forced impressions.

Outstream ads are billed on a viewable CPM.

Outstream video ads serve within a video stream.

How many sites does a user need to go to before they're considered a “sports enthusiast” by Google?

50-100

It depends. Google's algorithm compares user behavior to comparable demographic trends

10-49

It depends. Google has individual algorithms per user, so it's not one-size-fits-all

A credit card client wants to find new, high-value customers using their data. What is the best audience solution?

In-Market

Affinity

Google updates audience segment data on a yearly basis.

A fast food chain wants to reach people on YouTube who frequently dine out for breakfast. What is the best targeting solution for the client?

In-Market

Life Events

Demographic

Consumer Patterns

A client wants to reach people who are searching for content about the Chicago Bulls basketball team. Which targeting option would you recommend?

Customer Match

Affinity

Demographic

Custom-Affinity

A mattress client wants to reach people on YouTube who are about to move to a new home. What is the best targeting solution for the client?

Life Events

Consumer Patterns

More info about the certification:

academy.exceedlms.com/student/path/5473

More info of other products in:

https://www.certificationanswers.com/en/exams-answers-2/#ert_pane1-5