Made From Scratch - Conceive and Invent a Product Worth Buying

Create a New Product, Service, or Business

That Will Excel In the Market!

Made From Scratch hands you a step by step approach that takes the guesswork out of invention.

It is perfect for ...

• Existing companies revitalizing products for their next generation.
• Existing companies expanding into new products or markets.
• Startups who want their product launch to be more than a minimal viable product.

Author Steve Franks has worked with hundreds of startups and growing companies over the past two decades, helping them to conceive, invent, and launch new products and businesses. As an innovation consultant, he led teams that created products that broke new ground. As an entrepreneur coach, he helped startups ranging from angel-backed tech companies to kitchen table side gigs.

Made From Scratch describes a straightforward process that starts at the very beginning - before you even have a product idea! Just pick the market or community that you are passionate about, and Made From Scratch will lead you through four innovation steps.

• How to find a problem worth solving.
• How to become expert in that problem area.
• How to prepare for an ideation session.
• How to conduct an ideation session.

At the conclusion of your ideation session, you leave with a breakthrough, value-added product, service, or business concept!