Waze Local Advanced Assessment Answers - Academy for Ads 2018 PDF Download

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https://www.certificationanswers.com/en/waze-local-advanced-assessment-answers/

The language of the answers are in English.

Some Questions:

Waze users spend how many minutes per day, two to three times per day on the app?

2 to 3

5 to 10

50 to 20

20 to 40

To whom do we offer custom Creative for Waze Local campaigns?

Certified Partners

Preferred Partners

Waze Local Starter advertisers

None of these

What are among the top advertiser categories on Waze Local?

QSRs / CDRs

Health care

Convenience stores

All of these

When designing Waze Local ads, all brand messaging and creative assets should be _______?

Short and sweet

Simple

Contextual

All of these

What do the Waze Dashboards allow you to do?

Manage your Starter or Plus account settings

Track the performance of your campaign

View and edit your Creatives

All of these

What additional performance tracking metrics does the Waze Local Plus Dashboard include?

Navigation History

Save Clicks

Inbox Impressions and Action Clicks

All of these

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

On average, what navigational increase do businesses experience when they advertise on Waze Local?

10&

20%

What types of aggregated performance reports can you receive in the Waze Local Plus Dashboard?

Impressions

Engagement

Both of these

Neither of these

Which of the following is NOT considered a user Action in the Waze Dashboards?

Ad Unit Clicks

Views (Impressions)

URL Visits

Navigations

Copy for Waze Local campaigns should follow a recommended character limit of _______?

25 characters or less

60 characters or less

100 characters or less

200 characters or less

What should you consider to write a high-impact, aligned CTA for your Waze Local ad?

Your campaign’s end goal

Waze Local’s CTA

Your campaign’s end goal and Waze Local's CTA

A CTA repurposed from your digital campaigns

In designing your Waze Local Creative, you’re encouraged to think of your Waze ads as which of the following?

Newspaper classified or magazine campaigns

Repurposed digital ads cut from the Internet

Billboards and signs

Television commercials

Waze Local’s “billboards with a digital backbone” reach drivers where?

At point of departure or destination

At a static point along the roadside

Throughout the transition from departure to destination and along the journey

None of these

What account management capabilities does the Waze Local Plus Dashboard offer?

Switch between accounts

Export performance reports

Edit business / location information

All of these

What types of account management capabilities does the Waze Local Starter Dashboard offer?

Add Locations

Edit Business/Location Information

Change Budget/Invoice information

All of these

If a client wanted to reach drivers for a Wednesday afternoon only campaign, could they do this?

Yes, with day part targeting

No, not on a specific day of the week

No, not at a specific time

No, Waze Local ads are random

Which file type(s) can you use for your Waze Local ad Creative?

Jpg

Png

Both

Neither

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