Sell More Books & Boost Your Author Platform with New Publishing Tools & Services
Presented live to the Publishers Assoc of LA 4/23/14 at the cost of $15 per member, this MP4 slide presentation describes new tools and services that help you create, sell, promote books in channels not reached by the normal methods. You'll get ideas on how to slice and dice your writing to make more money, to create more online sales, and to make more people aware of your books and writing. You'll find out about new places to sell your books, and how to create marketing materials to send down the social stream. The organizer reported, "100% positive feedback... members and guests were stimulated by your ideas and were talking with each other about it..."
These tools let you and your authors publish, sell, and promote books and other works in new bookstores and directly to readers in the social stream. As we review these new tools you'll begin to imagine new ways to boost your business and to get your authors excited about being involved in the promotion process. Here's what you'll learn:
- How to sell more books using new stores and sales widgets you can embed in your website
- Book creation tools that output seamlessly to PDF, EPUB, mobi, and HTML5
- Tools that entice more readers to sign up for your email newsletters
- Publisher crowdfunding platforms you should be using to raise money for your writing
- Tools that allow you to sell subscriptions to beta books, serial books, and other books in progress
- Reasons to consider "Pay What You Want" pricing and how to implement it
- How to slice and dice and remix the books in your catalogue to create completely new books and anthologies plus sell sections and chapters separately
- How to create and deliver books and book marketing materials for promotion or sale without making readers click out of their social stream
- How to create bestsellers with pre-orders
- And finally, a new sales reporting dashboard that lets you and your authors see up-to- the-minute results of your marketing campaigns