Merch Momentum Design Guide: Military Edition

Merch Momentum Design Guide: Military Edition written by Michael Essany

A unique and comprehensive design and strategy guide for tshirt creators focusing on U.S. MILITARY apparel.

Based on polling and data analysis from hundreds of surveys with active duty/retired veterans and their family members, this one of a kind report reveals:

• The ideal components of military appreciation apparel according to active duty and retired military veterans
• The military support clothing design and messaging preferences of military family members
• Tshirt pricing and quality expectations
• The most and least popular design / messaging attributes within the military niche (shirt color preferences, too)
• The state of women's military appreciation apparel and what can be done to capitalize on this under-served niche
• Hoodies vs Sweatshirts vs Short Sleeve Tshirts vs Long Sleeve Tshirts: What do veterans want to wear?
• Future apparel purchase plans by veterans and military family members