What's in a Brand?

Your brand isn't just a color palate and a set of icons, it's the art of aligning how you want people to perceive your organization with how they actually perceive it (or don't). Building a strong brand allows you to establish a distinct and desirable presence in your marketplace that attracts and retains local customers and advocates. And it helps ensure that all that effort you put into building an amazing business pays off.

This guide is for you if:

• You've been chipping away at building your business for a while and don't seem to be making much traction;
  
• You have an amazing idea for a new business but aren't sure where to start;
  
• You're considering hiring or outsourcing work to others (they're going to be representing your brand, so you want them to do it well, right?);
  
• You're about to hire a designer for your logo, website or other marketing collateral;
  
• You're strung out across several marketing platforms and aren't seeing growth in any of them;
  
• You want a business that reflects the heart with which it was started.
  

About the Guide

I've taken years of working with clients, organizations and employers and broken down everything I've learned into bite-sized pieces to make it digestible and something you can sneak into your busy calendar. It's also primarily practice-based, meaning, when you're through, you'll be holding something tangible and implementable. You'll know your brand inside and out and be ready to find the perfect clients, reach them in the right places and convey the message that they need to hear.