Patterns: Package Design for Calculators, Organizers and PIMs

Category audit of packaging for organizers and calculators in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. Brands cited in the study, include: Sharp, Casio, Texas Instruments, Franklin, Xerox, Rolodex, and more. Observations, drawn from the results, include these topic titles: Environment, Brand Personality, Shelf Presence, Contrast, Absent Branding, Features & Benefits, Comparison, Conflicts, Simplicity, Typography, Hierarchy, Future Change.