Report: The Business Case for Youth

Who is this Report for?

• Consumer insights managers
• Marketing managers
• Brand managers
• Retail insights researchers
• Social media marketing agencies
• Consumer research agencies
• Mobile trends analysts
• Youth researchers
• Ethnographers
• Digital anthropologists

Report Description

This report is a collection of statistics and visualizations to help you either sell the business case for youth internally or assess the feasibility of the youth market.

This is a 18 slide high definition presentation in PDF format.

Key Questions Answered in This Report

• Are youth high or low end customers?
• How much of youth money goes on mobile services?
• How important are smart phones to youth?
• How does youth ownership of smart phones compare to other age groups?
• Are youth really more price sensitive than adults?
• How are youth the most vocal of brand advocates?
• How does youth brand advocacy contribute to ROI and profit?
• Who do youth share with and what brand experiences do they share?
• How do youth influence family purchase decisions?
• How does the opinion of friends compare with more traditional media when it comes to influencing purchase decision?
• How does youth influence compare to traditional media when it comes to brand profitability?
• How are youth driving innovation within companies?
• How are youth driving the use of mobile video chat?
• How are youth driving the use of mobile internet services?
• How are youth driving the use of on-demand video?

Key Definitions in this Report

• Youth: Age 13-24
• Coverage: Applicable Globally
• Date: Published 2014

Format

• PDF file
• 18 pages
• High resolution slides
  

Research Series

The Mobile Youth Report