Private 1:1 Strategy Retainer

Learning things the hard way in ecommerce means wasting tens (or sometimes hundreds) of thousands of dollars on misguided efforts. Worse, you risk losing valuable competitive advantage by prolonging your time to market. Our consulting engagement will give you access to the strategic and tactical expertise you need when you need it.

How does it work?

You get six months of private and unlimited 24/7 access to Ethercycle founder Kurt Elster via Slack, phone, or email.

The program includes:

• A kickoff call for initial assessment
  
• Structured assignments with due dates
  
• Accountability calls every other week for a year
  
• Direct 1:1 access to me via iMessage, email, and phone
  
• You can contact me any day or time with questions. I reply within 24 hours but usually more like 90 minutes during business hours.

Kickoff Meeting Agenda

• Review SOP for the coaching program
  
• Exchange private contact info
  
• Review application answers
  
• Deep dive into the current state and desired future state
  
• Set a recurring meeting with an end date for accountability calls
  
• Set a reminder one month before last accountability call
  
• Agree on the first set of action items
  

Accountability Calls

• Calls take place every other week via Skype
  
• We start with an update on your progress
  
• We agree on next steps based on progress and goals
  
• You can contact me for any reason between calls however and whenever is most convenient
  

The Fine Print

• Private coaching is a 1-on-1 program. Business partners/spouses/etc are not entitled to participate.
  
• I will never publish any of your communications, publicly or privately. Anything you share with me will be kept in the strictest confidence.
  
• You are free to record any call for future reference without asking me first.
  
• You are free to share any of my communications however you like without asking me first.
  
• You are welcome to call me any time without an appointment, but you’ll probably get my voicemail (I’m on the phone a lot). Leave a message and I’ll get back to you ASAP.
  
• If we need to talk real-time, we can schedule a mutually convenient time.
  
• If you have a truly urgent question, you can text me on my personal cell number.
  
• Payment is due 100% in advance to begin the program, or to have your name added to the waiting list once it fills up.
  
• If you’re not happy with our first call for any reason, you can ask for your money back. After that, no refunds under any circumstances.
  
• You can pause the clock in the event of a family emergency or something of similar seriousness, but not for vacation or because you “got busy”.

My fee is $3,495 USD for six months, all-inclusive (i.e., I arrange and pay for any necessary administrative expenses such as Slack, etc). Professional courtesy discounts are available for recurring annual arrangements. Participation is extremely limited. You can elect to be added to the waiting list if spots are not available.