Primary Shoppers' Attitudes and Beliefs Related to Fruit & Vegetable Consumption, 2012 vs 2014

Using data from PBH's annual survey of moms and primary shoppers from 2012 and 2014, this report outlines the similarities and differences of primary shoppers when deciding to purchase, prepare and consume fruit and vegetables.  This report also includes ideas on sales and communication strategies for the fruit and vegetable industry, health influencers and policy makers.