Skift Global Trends Report: The Rise of Local in Hospitality

The role of hotels has evolved over the last decade during the boom of interest in experiential travel. Hotels are differentiating themselves in an increasingly competitive and complex market by promoting a more local travel experience. Or, what more and more travelers of all ages refer to as an “authentic” travel experience. This report will show the variety of ways that hotels are connecting with their communities to bring together guests and residents in the pursuit of localism.

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