Getting Started With Partner Webinars

Have your sales and/or list growth hit a plateau? Do you have a great product, but you're struggling to get it in front of more people?

So what's a partner webinar?

Over the last few months, I've added close to 10,000 people to my list and sold about $70,000 of one product — all through partner webinars.

I've reached out to around 15 people with audiences similar to mine, pitched them on  presenting in front of their audience, and put together a start-to-finish, repeatable process for fielding registrations, convincing registrants to attend, pitching my product, and closing the deal over email immediately after the event. So far I've hosted 8 of these presentations, with 6 confirmed presentations lined up for the fall.

A bunch of people have wanted to know how to do this for themselves, so for a select group of 14 fellow entrepreneurs, I'll be hosting a LIVE roundtable workshop where I'll cover everything you need to know about doing this yourself, along with sharing juicy details that I don't want to make public.

What we'll cover:

• How to approach someone with a similar audience without coming off as a shitty Internet marketer.
• How to structure and write a Partner Kit that details the relationship between you and your partners. (I'll share mine)
• How to write event invitation emails that get sent to your partner's audience. What's worked best for registrations, and what's sucked. I'll show you exact open rates, click thru rates, and ultimate registration rates.
• How to write and structure the ultimate registration page that converts at 90%+.
• Why it's CRITICAL to condition new registrations. I'll share with you the exact sequence I use between opt-in through to the live event, and a few tactics you can use to increase the likelihood that people will show up.
• Replay or no replay? I'll discuss the pros and cons of each.
• How to setup your live event page.
• How to get your partner to introduce you to their audience.
• How to put together your presentation, and the importance of creating a story arc that convinces people to stick around to the end.
• How to SELL the attendees without pressuring. Most of my events convert 20-30% of live attendees within an hour of the event wrapping up.
• How to make sure that everyone who attends your event walks away having gotten value from you, even though you've pitched them on your product.
• How to create urgency with your offer, and what you should and shouldn't pitch.
• The four email sequence that works best to create an additional ~60% of sales after the live event.
• And any and all questions you have along the way.

When and Where?

It'll be through Google Hangouts on Wednesday, September 24th. We'll start at 12pm Eastern time, and it will likely go for 5 or 6 hours. I want to make it a point to equip each attendee with a game plan that they can use to pitch their product to partners and develop their own presentation formula.

The event is limited to 14 attendees.

BUT WAIT THERE'S MORE! :-)

I've wrote a pretty badass plugin for WordPress that manages the registration, confirmation, and live event pages. It's totally turnkey, and if you use WP will make it so you can create partner webinars in a matter of minutes. You'll just need to tweak the template a bit.