Lean B2B: Build Products Businesses Want (Expanded)

Lean B2B Expanded Version 🚀

Lean B2B Expanded includes high-quality PDF and Epub versions, exercise templates (Money Map, Customer Development Scripts, Jury Map, and more) and step-by-step task lists.

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Applying The Lean Startup in B2B is Not Easy.

Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming.

Lean B2B helps entrepreneurs and innovators focus on the right things each step of the way.

Packed with more than 20 case studies and used by thousands of innovators around the world, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck.

The book helps:

Assess the market potential of opportunities to find the right opportunity for your team
Find early adopters, quickly establish credibility and convince business stakeholders to work with you
Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐

- Carmen Gerea, CEO & Co-founder, UsabilityChefs

- Jonathan Gebauer, Founder, exploreB2B

- Jill Konrath, Author of AGILE SELLING and Selling to Big Companies

- AJ, B2B Entrepreneur

- Etienne Thouin, Founder and CTO, SQLNext Software

- Paul Gillin, Co-Author, Social Marketing to the Business Customer

What's included

High-Quality PDF Version
Mobile-Friendly Epub Version
Exercise Templates (Money Map, Customer Development Scripts, Jury Map, and more)
Step-by-Step Task Lists

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