You can say what you do - untangle the introduction for your heart-centred business

Are you struggling to come up with an introduction statement for your business?

You know, the short form of words that tells people what you're about and draws the right ones in for a longer conversation. (Sometimes known as an elevator pitch. Yuck.)

Lots of people find these really hard, and end up spending a lot of time, getting frustrated, and getting to the point where they can't see the wood for the trees any more. There are reasons why this can be even tougher for heart-centred business owners.

I don't claim to be a marketing whiz, but I know about structuring ideas and wrangling words. And a lot of the stuckness I see is down to those things. 

That's why I've made this guide. 

What's in it?

It's a 15-page pdf, laid out for easy reading.

The first part tells you useful things: 

• reasons why creating an intro can be so hard
  
• the two jobs the intro needs to do
  
• tips for making the process easier on yourself.
  

The second part is an intro builder exercise that you can print off and use as a workbook. You start by writing down the 'ingredients', then it guides you through assembling and refining a prototype introduction you can test drive.

There's no magic wand solution. It'll probably still need head-scratching and multiple attempts. But the exercise should steer you toward getting the right things in about the right balance, and away from unproductive turnings.