Research in Reverse By Michael Essany

"Research in Reverse" is a print-on-demand focused niche research ebook/digital guide written by Merch Momentum's Michael Essany. Available now for download, this unique 50-page training resource is tailored to designers focusing their entrepreneurial efforts on Merch By Amazon or any print-on-demand platform.

For the first time, Michael is sharing some of his most effective niche research strategies and explaining the steps you can take to similarly leverage everything from Merch Informer to social media to discover new niches and capitalize on valuable but overlooked sub-niches.

Rather than exclusively chasing niches down familiar paths in order to find that which almost everyone else is finding, Michael explains why he is a proponent of focusing on data-rich environments that reveal hidden niches and sub-niches. By rejecting the traditional approach to research and embracing various unorthodox tactics, Michael showcases why past is prologue in POD. In other words, sometimes the rear-view mirror reveals the way forward.

This information-packed instructional guide is designed to help sellers across the Merch By Amazon landscape learn to mine gems from the recent past and polish them into the POD diamonds of tomorrow.