(PDF) Branding is Dead: Long Live Brand Experience
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$35
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What is it?
- PDF presentation file
- High resolution
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Background
What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.
That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign. This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.
Size
41.6 MB
Length
54 pages
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