Product Placement Fundamentals with Producer Patti Pelton

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In this interview Producer Patti Pelton (www.PattiPelton.com) discusses how Filmmakers can get locations, products, services, props, and sometimes cash payments through product placement & brand integration deals. She has worked with CBS, Paramount, Walt Disney Studios among many others to arrange deals which make projects easier to produce and more profitable.

Topics addressed in this recorded interview include

Acquiring filming locations, props, and other elements required for production through product placement.
Brand integration deals and how they can generate revenue for a film.
Why companies sponsor projects or invest in product placement
How business use their involvement in a project to promote their products and services to customers and their company to investors.
Necessary Clearances and Standards & Practices Compliance

If you have questions about this interview please send me an email at nancy@nancyfultonmeetups.com. I look forward to being of service to you.

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