Remarkable Newsletters

Newsletters are the new, hot thing! 

That's what it like anyway. 

With the rise of Substack, Revue and other social platforms getting on the newsletter bandwagon, it's easy to think that this is the latest shiny object everyone is jumping on. 

The reality however, is that many creators, writers, leaders and business owners have been leveraging the power of newsletters for years.

I've been writing my newsletter, , for over 13 years, and still consider it to be the workhorse (and highlight) of my business. And while my newsletter has changed significantly over the years in both style and substance, it continues to be the number one way I engage with my community and create sales for my business. Every week, I send my newsletter to thousands of readers and continue receive replies sharing how much value they get. 

Is it time to write newsletter? 

Are you ready to write a newsletter? Have you recently started one and aren't sure how to get it off the ground? Or, have you let your newsletter languish and want to get back at it? 

I wholeheartedly believe that a newsletter is one of the best tools available to you if you have a message to share with the world.

Whether you're a creator who wants to showcase your work, a writer who wants to publish without all the gatekeepers of traditional media, a human who craves a platform for personal expression, a business owner who wants a meaningful way to connect and build a loyal audience, or a leader with a message to share - a newsletter will get the job done. 

A thoughtful, strategic newsletter is a powerful tool for any leader.

And the good news? It's easier than ever to get started. With a little bit of forethought and planning plus a little bit of practice, it won't take long before you have a growing audience of readers excited for the next issue of your newsletter to arrive in their inboxes. 

Introducing Remarkable Newsletters...

If you're ready to plan, create and publish your own email newsletter - whether as a passion project or a strategic leadership tool, I'd love to help you do it. I've put together a short, action-focused group program to guide you through all the steps and create the space to move from idea to done.

We'll gather together over two months to take you from idea or early beginnings, all the way to a published newsletter that you can sustain over the long haul. And we'll walk through the strategies you need to make your newsletter one people forward, share and talk about. 

The program is a mix of training on newsletter best practices (for 2021, not 2010 - the landscape HAS changed) and integration support to make sure you are building as we go (progress over perfection). 

All sessions are live and interactive, and will be followed up with specific homework to keep you in motion. Recordings will be posted within 24 hours on our Course Resource Hub. 

COURSE SCHEDULE:

June 2 - Develop your newsletter strategy

• Learn the foundations of any remarkable newsletter 
• Define your target audience 
• Define the purpose of your newsletter (what do you want it to do for you) 
• Decide on the name of your newsletter 

June 9 - Integration with homework + Q&A

June 16 - Create a workflow & format. 

• Establish a frequency 
• Determine format (e.g. what sections will you include)
• Create a repeatable workflow 
• Decide on your tech stack (lots of help here for those tech adverse) 

June 24 - Integration with homework + Q&A

June 30 - How to measure and increase engagement & conversions

• Create a newsletter Landing Page to send people to
• Optimize your website and other platforms for your newsletter 
• How to create metrics that matter (to you!) 
• Creating a freebie to entice people to opt-in 
• How to increase open rates & engagement 

July 7 - Integration with homework + Q&A

July 14 - Growth & monetization strategies

• Strategies and tips to grow your newsletter subscriptions
• How to keep going and growing in a sustainable way 
• 5 monetization strategies to support your newsletter 

July 21 - Integration with home + Q&A

July 28 - BONUS session with 3 awesome newsletter creators (panel discussion)

• Learn from other newsletter creators in an interactive panel discussion (speaker names coming soon)

BONUS: 

• Notion template to manage your newsletter (this is how I keep mine organized) 
• Checklists with ideas, topic areas and growth tips 
• Bonus visibility through my channels (Leadership Letters, Twitter, LinkedIN, Podcast) 

Join me for this live, interactive program designed to help you publish a newsletter worth reading and recommending. 

You'll enjoy two months of training, integration and coaching support at our introductory pricing of $395 CAD (price will go up next round). We kick off June 2nd! 

"A few years ago while working with Steph on my business and planning, we took a look at my newsletters and their format. At the time I was putting out one newsletter a month. They were long... very, very long and run-on and had so much content. I am sure that many people just deleted them. I had low engagement and very few sales through it.

Through Stephanie's recommendations and a continued effort of adapting and changing my newsletter format, I try to send out at least one newsletter a week.

I could go on at great length about them now. I love many things about my newsletter but most importantly, it connects me to my client base far better than any other media, social or otherwise.

My last product launch did not even hit any social media platforms as I SOLD OUT to my newsletter subscribers.
I love writing all the different parts of my newsletters now, it is key to my business and I have Stephanie to thank for making me take a look at it and making the changes it needed to draw, engage and connect me to my active audience." 

~Karen Scarlett - ARTIST

Steph (she/her)

p.s. Not to worry if you have to miss a class or two. All sessions will be recorded and available in our Course HQ for you to watch and learn from at any point. 

p.p.s. Want a payment plan? Contact me directly (hello@stephaniepollock.com) and I'll be happy to help.