Patterns: Bread Package Design

Category audit of sliced bread brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. Brands cited in the study, include: Arnold, Home Pride, Martin's, D'Italiano, Wonder, Vermont Bread Company, Beefsteak, Pepperidge Farm, Sun-Maid, Levy's, Country Kitchen, and more. Observations, drawn from the results, include these topic titles: Environment, Structure, Bread Varieties, Color, Variant Color, Typography, Brand Personality, Architecture, Points of Difference, Storytelling, Hierarchy.