Discover Snowplow: Your Next Analytics Platform

Gather your data with the strength and confidence of a snowplow

Snowplow is a data analytics platform built for the demands of today.

There are a of options out there for data gathering, validation, and storage. Snowplow is an elegant solution that helps you to take care of all these data needs, whether your site or application is small or large.

This book is designed to get you up and running with the Snowplow way of thinking and to give a glimpse of the benefits that Snowplow offers. The book is written with few assumptions about your level of experience. Whether you're an experienced analyst or are just getting started with data science and are looking to get your feet wet, is for you. All you need to bring to the table is a thirst for data and an appreciation for front-end and back-end aspects of websites and applications.

If you're like me, you're probably tired of hearing about yet another “platform” for big data. With I hope to convince you that Snowplow is an elegant, appealing, and coherent approach to dealing with data collection and processing that offers a wealth of further opportunities.   will help clear a path in your mind about the opportunities made possible by Snowplow so you can get on with your awesome data-driven work.

Table of Contents:

1. Introduction

2. First steps: Getting started with Amazon Web Services

3. Installing the Snowplow JavaScript tracker

4. Customizing the JavaScript tracker

5. Model your site for Snowplow

6. Enrichment

7. Events

8. Contexts

9. Where to go from here