"Getting Product Done" book

Available for pre-order. Just $24. Get the first 3 chapters now.

Want to increase your odds of building a successful software product? Then it’s time to skip all the fluff that masquerades as getting product done – big requirements docs, slideware, fancy graphs, overblown GANTT charts –

50-page business cases? Waste of time. Big requirements documents? Throw ‘em out. Long product development cycles? Fraught with risk. Waterfall development processes? So old school. Bloated product management frameworks? They’re just that – bloated.

Let's face it: you need a new way to pursue product innovation.

What if you had a practical, step-by-step plan for launching a new product?

Learn field-tested techniques to test new product ideas and generate traction among customers and internal stakeholders.

Spend less time on big documents and slideware.

Instead work directly with customers to actually build a product that delivers real value.

No more preparing and selling guesswork laden business cases.

Generate customer traction before spending a lot of money.

Focus your product development efforts.

Use actual customer insights to inform your feature prioritization and fend off internally fueled scope bloat and myopic pet feature requests.

Stop wasting time and money. But get to market fast.

Stop wasting time trying to juggle scope, time and cost. That's an equation that never balances. Stop trying to solve for scale or optimizing processes too early. Learn how to get to market fast by using learning milestones to focus product development efforts, minimize risk, and justify ongoing investment.

Build and maintain support within your organization.

Identify key stakeholders, make them feel involved throughout the process, and use real customer data to help build their confidence in continued investment in the product.

This book will teach you a better way to pursue new product innovation

In this book, I’ll share field-tested techniques for building and launching a new product with actual, real case studies.

 My goal is to help you learn the following:

• How to capture your product strategy in under 20 minutes.
  
• How to bootstrap your new product even in an established company.
  
• How to test your customer and problem hypotheses.
  
• How to test your solution hypothesis.
  
• Interviewing customers -- tips and tricks.
  
• Pivot vs. persevere.
  
• Minimum Viable Product (MVP): its purpose, and how to define and build it.
  
• How to cultivate “earlyvangelists”.
  
• How to "develop" stakeholders and maintain internal traction.
  
• How to define your version 1.0 or go-to-market version.
  
• When to start formally selling.
  
• How to define your product messaging.
• How to create a long-term roadmap.

Who am I?

I'm a lifetime builder and innovator, with a passion for understanding customer needs and bringing compelling solutions to market. I've founded two startups and currently lead product management at a leading payments company. I've led product teams in small companies to the Fortune 500, and have launched game changing products and services in healthcare, retail services, financial services, and payments. I've been an advisor to several startups, and am a mentor at Lean Startup Machine and Startup Mason’s Innovation Lab.

I provide free product help to product people across the world. I've been actively experimenting fusing Lean Startup techniques with product management best practices. I blog about my experiences at StreetSmartProductManager.com.