The Story of your Brand: A Guide to Developing your Brand with Strategy, Meaning and Intention

This is the gentle but firm guidance in establishing a brand you’ve been waiting for.

This is for you if you want something deeper. Something aligned to your vision but also help in figuring out what the fuck that vision is. If you want guidance through a carefully developed system that helps you create your own brand strategy and then helps you implement it, too.

Over 180 pages of questions, prompts, exercises - it’s steeped in the very same strategy process my clients go through, with the added bonus of working through it at your own pace and piecing your strategy together yourself.

It includes exercises and guidance on developing and strategising

• your brand message
• your mission statement
• why it’s important to you
• how you do it differently
• a profile and story of your people
• your communication goals
• your brand voice and a copywriting library
• your brand personality attributes and keywords

It also walks you through

• developing and pricing your offers
• marketing your business and creating a content calendar
• goal setting and action steps
• dealing with your finances and accounting
• setting yourself up on a project management system
• developing workflows on a CRM platform
• creating a weekly schedule
• creating your own strategy manual

With 6 copy-and-paste templates to

• forecast and budget your business expenses and earnings
• keep track of important business statistics
• manage your content calendar

And 7 video tutorials to help you along with all of those templates too.

It’s no exaggeration to say that this is eve.ry.thing I wish I had in my first 3 years of business.