Patterns: Low Carb Package Design

Category audit of low-carb brands and packaging in retail environments. Armed with digital cameras and note pads, our brand designers visit retail environments to photograph and observe consumer product packaging on shelf in search of common design threads, emerging trends and competitive opportunities. 49 brands are cited in the study, including: Arnold, Atkins, Carb Conscious, Crab Control, Carb Countdown, Carb Counting, Carb Fit, Carb Options, Carb Solutions, Carb Well, Heinz, Kraft, Lean Cuisine, Mueller's, Skippy, Smart Ones, and more. Observations, drawn from the results, include these topic titles: Environment, Low-Carb Brands, Sub-Brands, Owning Color, Typestyle, Primary Communication, Atkins Endorsement, Ambiguous Claims, Low-Key Low-Carb, Close-up Comparison, Claim Formats, Defensive Banners, Low-Carb Survivors.