Ecommerce Website Conversion Checklist

Inspired by Designing Ecommerce Websites—the only book explaining UX design for online shops—this checklist is a quick way to assess how well a site is performing.

It turns the 66 guidelines from the book into a simple three page checklist. See where your site is meeting the recommended actions and where it is falling short.

It’s a useful tool to see how an online store is doing against best practice, particularly when tackling a redesign or undertaking conversion rate improvements.

It works for any site that follows the ecommerce funnel (landing page, listings, product details, checkout) no matter what the product being sold. It works as a useful standalone as well as a great complement to the book.

All of the advice comes from 8 years of deep ecommerce UX design experience (including watching 100s of user tests) and is backed up with industry research.

+++

PLUS! – Includes a $4 discount code for the digital version of the book Designing Ecommerce Websites (that’s 25% off), if you want to go on to buy it after.

PLUS! – Includes a list of 66 further reading articles, research which the book and checklist is based on. Allows you to dig deeper into the subject.