Messaging on The Money: A Print on Demand Listing Strategy Guide by Michael Essany

Messaging on The Money: A Product Listing Strategy Guide by Michael Essany will help you identify, fix, and prevent mediocre listings with step-by-step instructions for reaching the right audience and resonating with them.

From selecting and pairing the right keywords for your listings, to expressing purpose without being pushy in your calls to action, Michael Essany is sharing what he's learned and what he does to make product listings on every platform clear, concise, and compelling.

Inadequate and ineffective product listings remain one of the biggest problems if not plagues everywhere in POD. It inhibits profits for sellers and remains a source of frustration for consumers.

From tshirts on Merch By Amazon to handmade gifts on Etsy, how effectively sellers describe their products, target their audiences, and encourage sales through the written word often means the difference between success and failure.

There is no one-size-fits-all template for an effective listing. But there a formula. And when followed, it quickly and concisely fixes the biggest failures of product listings, which include:

• No niche audience is identified
• No product or design purpose is expressed
• No effective keyword pairings or keyword compatibility is evident
• No focus is directed on the customer experience
• No artistic or physical craftsmanship is touted
• No difference is acknowledged between the gift buyer and the gift recipient
• No timeliness or timelessness of the design or product is expressed
• No pride in Readability is apparent

This comprehensive strategy guide will help to ensure that your design and product listings on any platform never fall flat.

For more help with your print-on-demand efforts, please join the official Merch Momentum Facebook Group here: https://www.facebook.com/groups/MerchByAmazonMomentum/

Additional Resources:

• Merch Momentum Monday Strategy Guide: https://gumroad.com/l/mIuN
• Merch Momentum Monthly Seasonal Niche Drill: https://gum.co/nckYhG
• Momentum By The Book for KDP Creators: https://gum.co/WdSrzm