The Psychographics of Marketing Guide and Workbook

How to Use Psychographic Data to Better Understand Your Market

Understanding things like the way your customers think, what they value, what they struggle with, and what comes easily to them are all critical parts of figuring out what makes them tick. And, when you understand how and when your prospects make buying decisions, you’re halfway towards converting them to customers.

Detailed Information on The Major Components of Psychographics

The Segments That Make Up Your Target Audience

Ways to Use Psychographic Data in Your Marketing

Tools To Gather Information + much, much more

Here is what you get:

=>The 3 Graphic Segments That Make Up Your Target Audience

=>Why Demographic and Geographic Data Isn’t Enough

=>The Key Elements of Psychographic Profiling

=>The 10 Components of Psychographics

=>How to Gather Psychographic Data from Your Audience

=>How to Use Psychographic Data in Your Marketing

=>How To Tracking Your Results

=>The Conclusion: Putting It All Together

=>Detailed action steps for each section and a Free workbook to document our target market data